Brand Identity Design
We craft distinctive visual identities that position your company for growth. From logo marks to comprehensive brand guidelines, our Melbourne-based studio helps startups and established companies stand out in crowded markets.
Complete brand identity solutions
We combine strategic thinking with artistic excellence to build identities that resonate. Our design process starts with deep market research and audience analysis, then moves into creative exploration, resulting in a cohesive visual system that works across all touchpoints.
Design that drives measurable business results
Our senior designers have worked across tech, fashion, food, and professional services sectors. We've helped over a hundred companies rebrand, launch new products, and secure funding rounds with compelling visual storytelling.
Book a Discovery CallA proven process for effective brand building
Research & Discovery
We conduct stakeholder interviews, analyze your market, and audit your existing brand touchpoints to identify gaps and opportunities.
Strategy Workshop
Interactive workshop to define brand pillars, audience personas, value proposition, and the overall personality of your brand.
Visual Exploration
Our designers create mood boards, sketching multiple directions for logos, color palettes, typography pairings, and visual motifs.
Design Development
We refine the selected direction into a comprehensive identity system including logo variations, pattern design, and iconography.
Guidelines & Handoff
We produce a detailed brand book that includes usage rules, minimum sizes, color values, typography styles, and digital assets.
Post-Launch Support
We assist with rollout, review applications, and offer on-call support for new materials or unexpected challenges after launch.
Flexible packages for every requirement
Choose the package that fits your requirements. All options include a senior designer, unlimited revisions, and vector source files.
Essence
- 1 primary logo design
- 3 revision rounds
- Color palette & typography set
- Basic 6-page brand guideline PDF
Signature
- Logo + secondary logo + icon
- Unlimited revisions
- Full typography & color system
- Complete brand guideline manual (24 pages)
Enterprise
- Everything in Signature + 15 unique page layouts
- Dedicated account strategist
- Working files for all applications
- Priority support for 6 months
A glimpse of our brand identity portfolio
Frequently asked questions about brand identity
A standard project takes 4 to 6 weeks from discovery to final delivery. Complex enterprises with multi-market needs may take up to 10 weeks, but we stay in close communication and provide a full timeline upfront.
Yes, you receive all vector source files — Adobe Illustrator, InDesign, and Figma—included in the Signature and Enterprise packages. The Essence package provides accessible PNG/SVG exports.
We assign full intellectual property rights to your company upon final payment. Copyright is transferred immediately to you, and we can send a signed contract confirming this.
We can offer naming and storytelling services as an add-on. The cost for a structured naming workshop is $1,800. We also provide tagline development at $600 per tagline.
Start your brand transformation today
Whether you're a startup or a Fortune 500 company, fill out the form and we'll get back within 24 hours with a tailored approach for your brand.